Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947, on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was d nowhere else. In January 1948, it moved to 9 p.m. on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live.

Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30 p.m., until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become Pond's Theatre on ABC-TV from March 1955, while the original Kraft Theatre continued on NBC-TV.